How to Optimize Images for Web and SEO

Sue Neely now I have this, you know great new food vlog and I’m taking all these delicious-looking pictures of food and restaurants. But how do I make sure that my content actually gets seen yeah? There are so many different ways you can go about that, but we’re actually gon na cover how to actually optimize your images for web and SEO here in the journey. [, Music, ] all right fun facts in the only time did you know that images are the second most popular way to search after keywords? No, but that makes sense I mean people buy with their eyes right absolutely so leveraging the power of images with your. Your content is crucial and that’s why, if you want to really make your business stand out, be noticed, you have to leverage the power of images with your content, so there’s a lot that goes into it and I’m not gon na do all the work for you Come on, please help a girl out alright I’ll at least help you I’ll. Take you through your own website and show you a home, a quick demo of how to optimize your images for a web and SEO perfect. Let’S do it cool compromise, alright, Alex! So, let’s check out some of the images on your website. So where do you go and upload your images, so I normally go to where it says: media, okay. So let’s check out some of the content that you’ve uploaded. Okay, alright, so all burgers dig it. So, let’s check out one of these images cool, so I’m noticing some good things and noticing some, not so good things. So, let’s dive into this a little bit: okay, alright! So we’ll start with a good start with the positive right. So I do see here you have some of what’s called alternative text now, when Google or other search engines crawl your site, it can actually see this delicious burger. All that sees is it says image. I doesn’t know what to do with that. That’S where the alternative text comes in, so this one you put awesome burgers, which is good. It’S descriptive. It shows exactly what it is, but I don’t see you have it on any of your other images. So you definitely want to write some type of description of what that is that way. It gets indexed by search engines like we said before. It is the second most popular way to search okay, so every image gets its own alternative text yeah, and you really want to describe it to the more descriptive the better. This also helps for visually impaired people that are on your site that have screen readers. So if they’re on your site, it’ll have delicious burger it’ll, have this or I’ll have that versus it just going in saying image, it’s not very helpful. You got to keep the sites accessible too. Moving on to title, your titles aren’t bad I’ve seen worse, that I’ve seen the ones they’re like screenshot this date blah again, it’s not that’s, not really helpful. You want to be as descriptive as possible. Okay, so this one says beef blurred spread and then some numbers – how do I make it better? So we can probably just get rid of the numbers again. It has to be descriptive of what the the image is all about. So beef blur bread that one’s fine. You want to have those dashes in there because that’s what’s going to show up in the address bar. It’S also something that Google kind of takes a look at as well, and then WordPress saves in real time. So as soon as I clicked off of that it saves so you kind of have the same trend here. Blur bonds burger that number those numbers just get rid of the numbers all right. The next thing you only want to look at are the captions of the image themself. The captions are one of the most read parts of a website so having something there again as descriptive as possible. Now, if you got this image elsewhere, you usually the caption. Has the source of where you got that image? These are your photos, since it’s your Alex, eats food, so it’s yours there and then description same thing as descriptive as possible. The more descriptive, the more keywords you can add to your websites, images, the better you are going to be in search engines, so it would be a good example for a caption here, um literally just really describe it juicy delicious burger. I can’t type today. I really can’t type today with tomatoes, lettuce, cheese and Dijon mustard sure. So it’s a pretty solid caption and I really cannot die today. Yeah, you may be, I guess, burger there. We go nope, not there. Let’S put it right here, huh struggling today, I’m just hungry. It’S about that time, juicy delicious mustard, alright, alright! Now with this, it’s not really optimizing it for SEO, but it is optimizing it for your website itself. Now. What you don’t want to do is have an image. That’S like 5,000, with by 5,000 height. It’S way too large. My screen is definitely not that big. You want to keep them condensed if they are pretty big, you can resize them on a computer and where you upload them, you can actually resize directly in WordPress. By going to edit image and then right over here, there’s new dimension. You can literally just type say I want this to be 800, with it’ll automatically constrain you down to by 533 click scale and that’ll shrink my image. So it’s not as large. You can also use the plug-in WP, smoosh, smoosh and it’ll basically do what exactly what that is. It’S gon na smoosh, your images, so they’re, not as large, because also the faster website is the better and research results. You’Ll come up with whether it’s text-based search results or image search results, no perfect! Well thanks! So much Neely. Hopefully, my great burger pictures will get seen a lot more now, yeah be sure to let us know in the comments below what kind of videos you want to see in the future yeah and while you’re there make sure you smash that like button as always subscribe To the channel, so you get this content first. This is a journey. We’Ll see you next time. Oh

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