Standing Out From The Crowd – How does a small company or individual eBay seller who wants to get big one day do it? The crowd deliver merchandise answer is easy – they work hard to stand out from an already crowded field to have their product, service, and name recognized before the others.
This can be achieved in several ways: First, it is to simply have a better product than your competition does. Next, is to do it better and faster than the other guy.
Yet another way to separate yourself from the crowd is to deliver your merchandise in a way that stands out and is remembered by the receiver. crowd deliver merchandise an example of this might be who’s box of widgets is more likely to be remembered first at re-order time, the one that arrives in a plain brown box with clear tape or the one that arrives in a white box sealed with red, blue, green or yellow tape? Obviously the white box will be remembered because it is different from the rest and provided the net cost to the customer is relatively close, chances are the better-remembered package, and the company will come to mind first, therefore, getting the next order.
When it comes to gaining repeat customers, it’s not always the best price that brings people back for more. You may charge a little more, but if your overall service is superior and you get the name and/or product recognition, you will get quality customers coming back as opposed to the ones only looking for the rock bottom price and who tend to complain the most as well.
If your selling over the web, the first “hands-on” impression your customer gets is when the order is delivered. That’s where the first impression truly takes place. If the package arrives looking right, it extends an air of quality, professionalism, and attention to detail that leaves an indelible mental impression on the customer regardless of how ordinary the product might be.
Once you have the customer’s attention when the crowd deliver merchandise arrives, they can’t help but open your first to reveal its contents. The customer never expected such an eye-catching package usually get fixated on it and just have to open it. In doing so not only is the packaging remembered, but so is your name. Chances are good that your name will come up in conversation as well and possibly generate more business.
Depending on your particular market, further lasting impressions can be made inside the package as well. Matching or contrasting color tissue paper can highlight the item as can packing peanuts. Instead of white, pink or green alone, you can mix pink and green together for a different look.
If your products are shipped in cardboard tubes such as posters, artwork, blueprints, or fabric, a great impact can be made with colored tubes instead of plain craft for little extra expense.
Was this listing enough to make you woozy? If this information is not worth a million dollars after that I do not recognize what is!
It goes without saying that no matter how colorful and impressive your crowd deliver merchandise may be, it means nothing it is not packaged properly to arrive in one piece.
No matter who the carrier is, UPS, FedEx, USPS, etc., you can be sure that your packages will ride a myriad of conveyor belts, get tossed around some, and will fall down at least one mail chute along the way. You can also rest assured that in all likely hood, the “Handle With Care” label won’t make a bit of difference to a package sorter if it is even noticed at all.
With said, you need to pay attention to what is in the inside of the package as well as the outside. Be sure to pack things with the above paragraph in mind. Bubble Wrap, loose fill peanuts, tissue paper, foam, and the other various types of inner protection that are available make it easy to do a good job and get the customer’s order delivered in one piece.
A stand out a splash of color will get you and your product remembered and proper crowd deliver merchandise packaging will get it there safely so everyone is happy at the end of the day.